Logos Gone Loco

Team logos are a part of sports that I've always enjoyed. As a kid, I liked their aesthetic appeal and how they gave a sense of the personality of the team, whether it's the goofy piousness of the San Diego friar, or the creepy Long Island(er) sailor that knew what you did last summer. Now as an adult, my interest in logo design includes a marketing dimension: what kind of brand is a team trying to convey with their logo? With the Toronto Raptors logo, I can only assume that they're endorsing the poor paleontology running rampant in Canadian academia.

Jurassic Park came out almost 20 years ago.

Now, my interest in logos borders on the geeky - today I encountered a cool collection of fan designed logos in which all of the sports logos for a city are mashed together. That really got me thinking: are teams on the same page in terms of how they relate to a city (color scheme, persona, design) or is the city's personality so non-existent that its teams don't match up at all? Click below to see the results.

MLS Cup 2011 - Beckham's Finale

While most of America is deeply focused on their fantasy football teams this fall, the Major League Soccer season is drawing to a close with the Cup Final this Sunday in Los Angeles (9 pm Eastern). I've been guilty of neglecting MLS for most of the year for a variety of reasons, but the MLS Cup this year signifies a few milestone events that are worth throwing up on this blog.